ÖLFLEX® World Tour
Take some Japanese ninja fighters, add 32,000 air miles, mix everything up with traditional Indian food and sprinkle it with some American Broadway glamour. Is such a mixture possible? You bet it is! That is exactly what ÖLFLEX® experienced – on its World Tour to celebrate more than 50 years of international success!
Together with the Lapp Artists, ÖLFLEX® went on a tour around the whole globe, visiting Lapp sites from Japan to South America. However for employees and customers the ÖLFLEX® World Tour was more than just seeing a travelling cable drum and a group of artists. It was a lot more than the sum of its parts.
It was an event that connected people all over the world into one big family, the Lapp family. On its journey, ÖLFLEX® brought different cultures to one table and set up a spirit of community that fully fits with the values of the Lapp Group.
You are invited to watch a recap of the ÖLFLEX® World Tour. This could make you laugh and at the same time feel a bit nostalgic. And it will give those who were not there an impression of the fantastic event as a whole. Of course, you can also find photos and videos from every single tour stop in this newsroom. Don’t hesitate to go on a virtual tour around the world! Have fun!
TOUR LOCATIONS
GERMANY
After weeks and months, ÖLFLEX® finally returned to Stuttgart, Germany and was celebrated with an impressive final event.
THE NETHERLANDS
In Eindhoven, Netherlands, the well-travelled cable drum was celebrated with a truly dreamlike event in a building that looks like a huge UFO.
SWEDEN
In Sweden the ÖLFLEX® drum was celebrated at the trade show "Elfack 2011" in Gothenburg.
TOUR NEWS
Stuttgart (D)
27.07.2011
In Stuttgart, ÖLFLEX® was welcomed back with a huge event. But before the show could start, there was still a lot to do as you can see in this fast motion film. Read more...
Eindhoven (NL)
27.06.2011
A truly dream-like atmosphere expected the well-travelled cable drum at its penultimate stop in Eindhoven, Netherlands: In a building that looks like a huge UFO, stilt-walkers and a "Dancing Angle" welcomed the ÖLFLEX® cable drum and left no time for nostalgia. Read more...
Stuttgart (D)
20.06.2011
In Stuttgart, Germany things are hotting up for the event organisation team. Not astonishing since the final event of an extraordinary world tour is expected to be breath-taking. Read more about the last ten weeks of the ÖLFLEX® World Tour here:
Gothenburg (S)
19.05.2011
In Sweden, the well-travelled ÖLFLEX® cable drum was celebrated at the trade show “Elfack 2011” in Gothenburg. There, a young and talented singer entertained the guests and created a feel good atmosphere to experience the quality products of both companies. Click here to read more.
Eindhoven (NL)
12.05.2011
After 36,800 air miles and 720 gigabytes of film footage the end of the ÖLFLEX® World Tour is getting closer. The well-travelled cable drum is on its way back home. Last station: Eindhoven in the Netherlands where the cable drum will be celebrated in an extraordinary location. Click here to read more.
Facts & Figures
29.04.2011
You think you already know quite a lot about the ÖLFLEX® World Tour. But did you know that...
... the well-travelled cable drum has been signed by more than 2.500 people?
… we produced around 720 Gigabytes of film footage?
… if you want to see all the film footage in one go, you would need 4.800 minutes, which is around 80 hours?
You want to know more about the ÖLFLEX® World Tour? Then read our fascinating Facts & Figures about the ÖLFLEX® World Tour in our Press-Kit.
New Jersey (USA)
26.04.2011
Americans are born entertainers! At the eighth stop of the ÖLFLEX® World Tour in New Jersey, Lapp customers and employees celebrated the ÖLFLEX® drum with a unique event full of music and artistry. Watch the clip here.
Santiago de Chile (CL)
11.03.2011
Vamonos!
Already seven countries visited during the ÖLFLEX® World Tour. Only three
places are left. The event in Santiago de Chile was once again a huge success
and the Lapp Artists proved that not only the South American audience is hot-blooded.
Watch the clip here.
Tokyo (JPN)
28.02.2011
An interesting tour through the production site, workshops and training courses and a hijacked cable drum, rescued by ninja fighters - that's the summary of the sixth ÖLFLEX® World Tour stop in Tokyo, Japan. Click here to watch the celebrations of the famous cable drum.
Facts & Figures
11.02.2011
You can hardly wait for another exciting report from an ÖLFLEX® World Tour stop?
We all know that!
Therefore we have collected some amazing facts and figures about the ÖLFLEX® World Tour to shorten your waiting time.
For example, did you know that...
... 200 people are involved in transporting the ÖLFLEX® cable drum?
... the travelling drum weights about 450 kilograms?
... up to the Shanghai stop, the ÖLFLEX® drum travelled around 15.262 air miles?
You want to know more? Soon you can find some other fascinating facts about the ÖLFLEX® World Tour in our Press-kit.
Shanghai (CHN)
26.01.2011
Half time for the ÖLFLEX® World Tour. In Shanghai, China, customers and employees celebrated the fifth stop of the tour and lifted the well-travelled cable drum to unknown heights. Click here to see how glamorous the ÖLFLEX® cable drum was celebrated in Far East.
Bangalore (IND)
14.12.2010
Not once but twice, the customers and partners of Lapp India had the pleasure of experiencing the show of the famous Lapp Artists: first at an opulent gala dinner which was held at the Bangalore Palace to celebrate the fourth stop of the ÖLFLEX® World Tour, secondly at the “Sports Carnival” party at the Bangalore production site, where the Lapp Artists spontaneously dazzled the crowd. Click here to see, how the Lapp Artists spontaneously enchanted young and old alike at the "Sports Carnival" party.
Johannesburg (SA)
26.11.2010
Third stop for the famous cable drum. In sunny Johannesburg, South Africa, 250 people celebrated with the LAPP Artists. Watch the video here.
Madrid (ES)
28.10.2010
The cable drum moves on: On its second stop at the Matelec fair the Lapp Artists caused a real traffic jam, astonishing invited guests and suppliers as well as fair visitors. Read more.
Forbach (FR)
15.10.2010
World premiere in Forbach: The French site of Lapp was the first stop of the ÖLFLEX ® World Tour and the stage for the first appearance of the Lapp Artists. Read more.
Forbach (FR)
11.10.2010
The first stop of the VIC – the “very important cable” - was Forbach, France. With interesting speeches, the Lapp Artists' amazing feats, and thousands of orange balloons, the special guest was sent on its way last Friday. Read more about a sunny first event here.
Stuttgart
06.10.2010
They are ready for the show: the Lapp Artists will be on their way to the first stop of the ÖLFLEX® World Tour soon. Looking forward to enrich the local events with their art formidable, the artistic crew will travel to Forbach at the end of this week. Read more about their first stop here.
Stuttgart
06.10.2010
ÖLFLEX® cable drum on tour around the world
After its start in Stuttgart, the ÖLFLEX® World Tour will make its first stop in Forbach, France, this week. Employees at the site will enjoy a wellness weekend, followed by a reception for customers and business partners. The reception will also see the first public appearance of the Lapp Artists, who are going to show some inventive and memorable ways in which to use Lapp products. The drum will then move on to Spain, and it will also visit South Africa, India, China, Japan, Chile, the USA, Sweden and the Netherlands. It will finally return to Stuttgart in July 2011 – and employees, customers and friends of the Lapp Group can look forward to the celebration of its return.
